privacy.
what we collect, why, who else sees it, and how to opt out. in plain english.
last updated october 2026.
what we collect.
when you get in touch, by the brief, email or phone, we collect what you give us: your name, email, phone number, business and what you tell us about the job.
when you send the brief, it also carries what you did on the site before you got in touch, so we don't ask twice:
- your marks: the problems you picked, the services you opened, and any tool results, like a scorecard score.
- the page you sent it from.
- if you came from one of our ads, the ad click id and campaign tags in the link.
we also collect how people use the site, through the analytics tools below. we don't collect financial details, health information or government identifiers.
what stays on your device.
- your marks and paper choice are kept in your browser for this visit only, and cleared when you close the tab.
- the tools on our work pages run in your browser. the frame fit calculator's photo or camera image never leaves your device. tool answers aren't linked to your name or email unless you send them with the brief. we do count tool use and scores, without your details, to see which tools get used.
- to measure your face, the frame fit calculator downloads google's mediapipe software from jsdelivr and google cloud storage, and its frame photos load from the makers' own websites. those sites see a standard web request from your browser, never your image.
- maths bridge saves progress in your browser. if you turn on device sync, progress is sent to our server under a sync code, with no name, no pin and no free text.
- the map on our tassie tour page is a google my maps embed. viewing it loads the map from google, which may set its own cookies under google's privacy policy.
why we collect it.
to reply to you, quote, and do the work. to see which pages and ads actually bring enquiries, so we spend less on the ones that don't. and to find what's broken or confusing on the site. we won't use your details for anything else, or add you to a mailing list, without asking.
who else sees it.
we don't sell, trade or rent your information. we use a few services to run the site, and they handle data for us:
tally.
the form behind the brief. it stores what you submit.
google.
google tag manager, google analytics 4 and google ads conversion tracking. if you send an enquiry after clicking one of our ads, a scrambled one-way (hashed) copy of your email and phone is sent to google so it can match the enquiry to the ad. google can't turn it back into your details.
matomo.
our own analytics, hosted on our own server. that data isn't shared with anyone.
our hosting.
the site, matomo and maths bridge sync run on our web host in australia.
tally stores data in the european union, and google may store it in the united states and other countries. we'll also share information where the law requires it.
cookies.
the analytics tools above use cookies or similar storage to count visits and understand how the site is used. google ads uses cookies to tell us when an ad led to an enquiry. we don't use cookies to work out who you are.
opting out.
- turn off analytics on this site: open this link and this browser stops loading our analytics and ad tracking. it lasts two years, or until you clear your cookies. this link turns it back on.
- block or clear cookies in your browser settings. every major browser supports it.
- install google's analytics opt-out add-on.
- manage google's ad settings at my ad centre.
the site works the same either way.
how long we keep it.
enquiries are kept while we need them to work with you and to meet our legal and tax obligations, then deleted. analytics data is kept for the period set in each tool, and then removed automatically.
seeing or correcting your information.
you can ask what we hold about you, ask us to correct it, or ask us to delete it. email inkfo · inkinteractive.com.au and we'll reply within 30 days.
complaints.
if you think we've mishandled your information, tell us first and we'll put it right. if you're not happy with our answer, you can contact the office of the australian information commissioner at oaic.gov.au.
who we are.
ink. interactive. melbourne, victoria. abn 64 761 438 631.
make your mark.
ready to get started? get in touch for a free initial consultation.
call christian.0434 ••• •••