creative & design.
design that earns its place. brand systems, interfaces, ad creative - made to do work, not just to look the part in a case study.
good design isn't decoration. it's how a brand gets remembered, how an interface gets used, how an ad earns its spend. we make work that has a job to do, and we make sure it does it.
brand identity & design
logos, colour, type, the system that holds it all together. brand guidelines that get used because they're useful, not just because they're filed. we design identities that scale - from a favicon to a billboard - and make sure they hold up everywhere they need to.
interface design
how your website, app or product looks and feels to use. wireframes, prototypes, design systems. we design interfaces your customers can actually navigate and your developers can actually build, with the friction taken out before launch.
ad creative
display banners, video ads, social creative, search ad copy. creative built for the platform it's running on, not retrofitted into it. we make versions that test, learn and get better - because the first ad you ship is rarely the best one.
brand storytelling
the words, the angle, the narrative that makes your brand sound like a brand and not a product list. we write the about page, the campaign line, the launch story. less corporate boilerplate, more reasons people care.
why ink.
two decades of creative across b2b and b2c, from start-ups to global brands. we don't outsource the creative thinking and we don't run it through a template. every brief gets fresh ideas, then the craft to execute them properly.
faqs
do you handle the full identity or just the logo?
full identity - logo, type, colour, system, guidelines, applications. logos in isolation rarely do the job.
can you work with our existing brand guidelines?
yes. we can extend an existing system or refresh it, depending on what's needed.
how do you charge for creative work?
project-based for defined scopes, retainer for ongoing creative production. we quote on the brief, not by the hour.
do you offer ongoing creative production?
yes. we run monthly creative retainers for clients who need consistent ad, social and content output.