strategy & consulting.
the thinking before the doing. who you're for, where you sit, and what's actually worth chasing - so the next twelve months don't get spent on the wrong things.
most digital work that fails was set up to fail in the strategy phase, or skipped it entirely. we start there. we work with melbourne smb's to figure out what to do, who to talk to, and how to be different enough to be worth choosing.
digital strategy
the plan that connects what your business needs to what you're going to do online. channels, priorities, budgets, timing. less of a deck. more of a working document the team actually opens. we look at where you sit today, where the gaps are, and what twelve months of focused work could move.
brand positioning
how you sit in the market and why anyone should care. the words and ideas that separate you from the eight competitors a buyer is also looking at. positioning isn't a tagline. it's the decision underneath every other decision - what you're for, what you're against, who you're not for.
audience research
who's actually buying, why, and what they almost bought instead. a mix of analytics, interviews and the kind of detail a brief should have included but didn't. less personas-on-a-wall, more notes you can act on.
competitive intelligence
what your competitors are doing, what they're spending, what's working for them and what isn't. seo, paid, content, positioning, pricing signals. we surface it, then turn it into the moves you can make in response.
why ink.
our founder has run digital strategy for global brands - bbc, itv, theatrical campaigns for over 100 film releases. when you work with ink. on strategy, you work directly with someone who's done this at scale.
faqs
what's the difference between strategy and a marketing plan?
strategy is the why and the where - what you're trying to achieve and where you fit. a marketing plan is the how and the when - the specific activities, channels and dates. you need both, in that order.
how long does a strategy engagement take?
usually 4-6 weeks for discovery, research and the final document. ongoing strategic support runs as a retainer or quarterly check-in.
do you work with businesses outside melbourne?
yes. we're melbourne-based but most engagements run remotely. we work with clients across australia and have shipped projects internationally.
who's involved on your side?
our founder leads every strategy engagement. no account manager middle layer.