digital marketing.
paid media, search and email. measured, not just spent. campaigns that report on themselves and don't need a separate slide deck to explain.
marketing is easy to spend money on and hard to spend it well. we run channels with the goal of fewer wasted dollars and clearer reporting - so you can see what's working, what isn't, and what to do next.
campaign strategy
the plan behind the spend. channel mix, budget split, audience layering, message hierarchy, timing. we map the campaign before we book a single placement, so the channels work together instead of stepping on each other's toes.
paid search & display
google ads, microsoft ads, programmatic display, youtube. campaigns built around real conversion goals, not vanity metrics. we set up tracking properly, write ads that actually click, and spend less on the keywords that don't earn their place.
search optimisation
seo that holds up after a google update. on-page work, technical fixes, content strategy, internal linking, the boring stuff that compounds. we don't promise rankings - we work towards them, and we report on what we're doing while we get there.
email campaigns
email that gets opened. campaign builds, automation flows, list health, deliverability. we set up email that earns its place in the inbox - clear segmentation, useful content, and the technical setup (spf, dkim, dmarc) that keeps it landing.
why ink.
twenty years across b2b and b2c, including national campaigns in the uk for the bbc and itv and over 100 theatrical film releases. we've spent the budgets, made the mistakes you don't want to repeat, and built up the playbook from the inside.
faqs
what's a realistic ad budget for an smb?
$2-5k a month is workable for a focused campaign on one or two channels. lower than that, you're learning more than earning. higher than that, we add channels and audiences.
how soon do seo results show up?
technical fixes and on-page changes can show in weeks. ranking and organic traffic uplift usually takes 3-6 months of consistent work.
do you manage the ad accounts or do we?
either way. we'll work in your accounts or set them up under your ownership and manage from there. you keep the data and the access.
how do you report on performance?
monthly reports tied to the kpi's we agreed on at the start. plus a live dashboard so you don't wait a month to see what's happening.